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Baseball, Bloggers. Bloggers, Baseball
Written by wrigleyville   
Sunday, 11 February 2007
Virtually major every company in every industry - from food to auto manufacturers to politics - now is adopting a "blog strategy" in an attempt to positively influence the very people who care most about their products. It only makes sense. Politicians of all stripes reach out to bloggers who speak directly and daily to the most committed of their bases. Computer, cell phone and other tech-type companies vigorously court techie bloggers who influence early adopters and help set the tone for a product's future success. The list could go on and on. Until you get to baseball. As Major League Baseball apparently is about to cut out a huge share of their viewing public in the DirecTV Extra Innings deal, the powers that be also have allegedly sent a directive to teams that players, managers and front office personnel are not to speak to bloggers. Ticket-takers, either. Or Dippin' Dots vendors. And especially the guy who sells the scorecard. That's fine by me. I have no interest in talking to Tomas "Pie Man" Perez, lest I get a pie in the face, or anyone else in baseball, for that matter. It's nothing we here at Wrigleyville care about. (Though it would be fun to turn the whole interview into a less professional version of "The Chris Farley Show" and start every question with "Remember the time. ... " For example, we could ask Moises Alou when he's in town, "Remember the time you got picked off second base on the fly ball to center because you forgot how many outs there were?" He'd say, "Yes." And we'd say, "Did you feel bad?" and the media relations people would ask us to leave.) Anyway, back to baseball's shortsightedness. What about the bigger/more serious blogs that dedicate considerably more time to this mess - and who have thousands of readers who comprise the Cubs' and other teams' most loyal and dedicated fan bases? Some people have long since given up reading Skip Bayless or Jay Mariotti, because they are neither interesting nor insightful. They exist merely to annoy. Instead, these fans turn to bloggers who follow the Cubs day by day, game by game, pitch by pitch. They turn to them for links to interesting stories in, yes, the mainstream media. They turn to them for a different interpretation of what is happening at Wrigley and beyond. They turn to them because it's a fresh and different voice. And the end result is: There is more interest in baseball. See striketwo.net for a remarkable list of baseball blogs for every team and try to convince anyone it's a good idea to simply ignore this community. Yes, much of it is crap. But much of it is interesting, and ALL of it drives interest in MLB's product, something Bud and company seem loathe to do lately. (I like to think Wrigleyville is somewhere in between - much crappiness, punctuated by interesting. Or much interesting, punctuated by crappiness. Either way. The 85 - 125 of you who stop by every day can decide for yourselves.) Anyway, if the ignore-bloggers edict is true, I just don't understand the mentality. Someone speculated that it's a slippery slope and if you give Bleed Cubbie Blue or GROTA an interview, some nitwit like Wrigleyville (or Kermit at Fire Lou Piniella! - he may be insane) would have to get one, too. Hogwash. Companies, politicians and even baseball teams decide every day who their people will give interviews to. Sometimes they give them to the Kokomo Tribune and not The New York Times. Sometimes vice versa. Big deal. More likely, it's the arrogance of the used car salesman running the league rearing its ugly head once again. Which is too bad. Then again, he has never been shy about alienating his most loyal fans. Update: GROTA says this may have all been started by a devious Angels official.

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